Economist · Former Elite Athlete · Team Builder

I learned to win alone
on the tatami mat.

Then I learned something harder:
how to build a team where everyone wins.

Cecilia Cuellar

Cecilia Cuellar

Ph.D. in Economics

Scroll to learn why
Competing for Mexico
Competing for Mexico · Karate

The Athlete

Competing for the Mexican national team shaped who I am. Most of my early leadership was built on resilience, discipline, courage, and passion.

But elite performance environments are fiercely competitive. You train next to people who could replace you. You measure yourself constantly. You learn to push, hard. You do not always learn to collaborate.

Marathon running
Still chasing finish lines · Running

The Transition

When I entered my professional career, I became a high-performance professional, channeling everything I had gained in sports: the grit, the focus, the relentless drive. However, I realized something uncomfortable. I knew how to compete. I did not fully know how to build a team.

So I made a decision. I needed to rewire that part of myself. To be more compassionate. To listen more. To see leadership not as individual excellence but as collective growth.

As Eileen Gu once said about neuroplasticity: the brain can adapt. It can reshape itself through deliberate practice. I took that seriously.

Speaking at a conference
Research & teaching · UT Tyler

The Economist

I am an economist specializing in applied and labor economics and public policy. I hold a Ph.D. in Economics (Summa Cum Laude), an M.Sc. in Industrial Economics, and a MicroMasters in Data, Economics and Policy Design from MIT.

Today I serve as Research Analyst at the Hibbs Institute for Business and Economic Research and as Adjunct Faculty at the University of Texas at Tyler.

I like to approach my research interests like LEGO bricks: building one piece at a time with curiosity and passion. Today, I am really passionate about studying how AI is shaping the economy from a regional lens.

Cooperate Defect
Cooperate 3, 3 0, 5
Defect 5, 0 1, 1

The Prisoner's Dilemma

In a one-shot game, the dominant strategy is to defect. Compete. Protect your own payoff.

But in repeated games, cooperation becomes the equilibrium. Trust changes incentives. Culture changes outcomes.

High performance still matters to me. But today what brings me the most joy is seeing a team break the old equilibrium and choose something better together.

Education

  • Ph.D. Economics — UANL (Summa Cum Laude)
  • MicroMasters — MIT (Data, Econ & Policy)
  • M.Sc. Industrial Economics — UANL
  • B.B.A. International Business — UANL

Research Interests

AI & Labor Labor Economics Causal Inference Inequality Public Policy

Current Roles

  • Research Analyst — Hibbs Institute, UT Tyler
  • Adjunct Faculty — University of Texas at Tyler

Econometrics

Causal inference, DID, RDD, IV, panel data, structural decomposition

Statistical Software

Stata, R, Python, MATLAB

Data & Visualization

SQL, Tableau, Power BI, GIS mapping, large-scale survey data

AI & Machine Learning

AI exposure indices, NLP, prompt engineering, LLM-assisted research workflows

Research & Writing

LaTeX, academic publishing, policy brief design, Substack

Leadership

Research team management, undergraduate mentoring, cross-institutional collaboration

Contributing writer & member of the Decode Econ Educators Network (DEEN) — a Substack newsletter founded by Dr. Abdullah Al Bahrani that bridges academic economics and public understanding.

Visit Decode Econ

Economic Research

Regional economic analysis, labor market studies, AI exposure assessments, and policy impact evaluation.

Speaking & Workshops

Keynote talks on AI & labor, the future of work, regional economics, and applied research methods.

Advisory & Consulting

Data-driven insights for workforce development, economic impact analysis, and strategic regional planning.

Outlook 2026

Childcare Cost: An Economic Outlook

Hibbs Institute

Policy Brief 2025

Educational Pathways in East Texas

Hibbs Institute

Policy Brief 2025

One of the Magnificent Seven is Coming: Amazon Arrives in East Texas

With Manuel Reyes-Loya — Hibbs Institute

Report 2025

SDBC Economic Impact Analysis

Hibbs Institute

Outlook 2025

The Gray Tsunami

Hibbs Institute

Outlook 2025

Hibbs Economic Outlook

Hibbs Institute

Newsletter 2025

The Metal Ceiling: Why AI's Infinite Memory Can't Replace Human Judgment

Decode Econ Newsletter

Peer-Reviewed 2025

Urban public transportation access and female labor supply: Evidence from a natural spatial experiment in Monterrey, Mexico

With Jaime Escobedo & Jorge O. Moreno

Feminist Economics

Outlook 2024

Where did workers go?

Hibbs Institute

Newsletter 2024

Housing Affordability

Hibbs Institute

Report 2024

Best Places to Raise a Family in Texas

Hibbs Institute

Policy Brief 2024

The Best Places to Raise a Family in Texas: Developing the Hibbs Institute Family Index

With Manuel Reyes-Loya — Hibbs Institute

Policy Brief 2024

Remote Jobs: Working from Home, an Increasing Trend

With Manuel Reyes-Loya — Hibbs Institute

Policy Brief 2024

Housing Affordability: How Big is This Problem in Tyler?

With Manuel Reyes-Loya — Hibbs Institute

Policy Brief 2024

Can Seasonal Events Boost Local Economies? The Total Solar Eclipse Weekend in Tyler, Texas

With Manuel Reyes-Loya — Hibbs Institute

Policy Brief 2024

Exploring STEM Opportunities: A Focus on Economic Potential in East Texas

With Manuel Reyes-Loya — Hibbs Institute

Policy Brief 2023

Is Our Population Aging? Why Does It Matter?

With Manuel Reyes-Loya — Hibbs Institute

Book Chapter 2023

Employment, Gender Gap, and the Mexican Industry: The Effect of COVID-19 on the Dynamic Structure and Recovery in the Labor Market

With Jorge O. Moreno & Maria Ramos

Creating Economic Stability Amid Global Uncertainty, Palgrave Macmillan

Peer-Reviewed 2022

Employment, wages, and the gender gap in Mexico: Evidence of three decades of the urban labor market

With Jorge O. Moreno

Latin American Journal of Central Banking, 3(2)

Book Chapter 2022

The structural impact of COVID-19 on employment: The role of skills and gender in an industrialized local economy

With Jorge O. Moreno

Business Recovery in Emerging Markets, Palgrave Macmillan

Working Paper 2021

Economic Impact of Human Capital Investment in Texas: Does Bachelor's Degree Matter?

With Manuel Reyes-Loya & Joana C. Chapa

Academia Letters, Article 1657

Peer-Reviewed 2021

Informality, gender employment gap, and COVID-19 in Mexico: Identifying persistence and dynamic structural effects

With Jorge O. Moreno

Revista Mexicana de Economía y Finanzas, 16(3)

Peer-Reviewed Accepted

Household Debt in Mexico: A Study on the Determinants of Financial Burden and Default

With Lianet Farfan & Jorge O. Moreno

Economic Analysis Review

Peer-Reviewed Accepted

El efecto del COVID-19 en la estructura de la oferta laboral de las mujeres y el rol de estructura de familia: un análisis para México

With Adelyne Castillo & Jorge O. Moreno

Cuadernos de Economía

Report

México, puente perfecto para el nearshoring

IMEF News

Report

Movilidad social intergeneracional: El efecto de la educación sobre el estatus socioeconómico de los egresados de la UANL

With Oscar Medina & Joana C. Chapa

In Progress

The Geography of AI Usage: A State-Constrained County Index Built from the Anthropic Economic Index

Solo-authored

In Progress

Cost of Childcare, Cost of Opportunity: Childcare Prices and Women's Labor Supply Trade-Offs

With Sara Maldonado

In Progress

Artificial Intelligence and Earnings in Emerging Markets: AI Exposure in Mexico and Brazil

With Luisa Moraes

In Progress

Does compulsory education matter? A quasi-experiment of 1993 Educational Reform on the rate of returns to education and the Mexican labor market

With Jorge O. Moreno & Harry Patrinos

Media

Hibbs Institute: Economic Research and Regional Impact

Video Interview

Media

Opportunity Zones in Palestine, Texas Make It Competitive for Development

Palestine Texas News

Media

In Focus: Hispanic Business Boom in East Texas

KETK News

Media

Economic Insights: Regional Analysis and Discussion

Video Interview

The Cooperative Equilibrium

Every single member of this team is outstanding. They could compete with each other. They have the talent. But instead, they choose to cheer for one another. They celebrate each other's work. They amplify each other's wins. They understand that the joint payoff is higher when we cooperate.

That is not accidental. It is culture. It is intentional.

Hibbs Institute Research Leadership Fellows

Hibbs Institute Research Leadership Fellows

Leadership is not about standing on the podium alone.
It is about building a team where everyone feels proud of the person next to them.

2022 — Present

Research Analyst & Adjunct Faculty

Hibbs Institute for Business & Economic Research, UT Tyler

2024 — Present

Creator, Hibbs Research Leadership Fellows

Designed and lead the structured experiential research program for undergraduates

2019 — 2023

Ph.D. in Economics (Summa Cum Laude)

Universidad Autónoma de Nuevo León, Monterrey, Mexico

2020 — 2025

MicroMasters: Data, Economics & Design of Policy

Massachusetts Institute of Technology (MIT)

2017 — 2019

M.Sc. Industrial Economics

Universidad Autónoma de Nuevo León

2012 — 2017

B.B.A. International Business

Universidad Autónoma de Nuevo León

2008 — 2015

Professional Athlete — Mexican National Team

Karate · International competition · National representation

Newsletter

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Whether it's about research collaboration, speaking invitations, consulting, or building something meaningful together.

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